Design Thinking for Globalization in Sports



Complex problems need to be solved with a new perspective to advance towards a much more empathic approach for business processes, strategic planning, product development, marketing and fan and employee engagement. This is where design thinking comes into play.


We can use the design thinking methodology and mindset for globalization in sports.

By implementing this method, sport organizations will be able to address many challenges that due to their complexity require a multidisciplinary approach which is the fundamental element of the design thinking mindset.


For the sports industry, design thinking could work as a tool for innovation by placing fans' needs at the forefront of the strategic planning process.