Songhan Incubator 

Developing new growth strategies for their startup ecosystem across Vietnam  

THE SITUATION ​

Songhan was in need of providing mentorship for their startup ecosystem across 3 cities in Vietnam: Hanoi, Ho Chi Minh City, and Da Nang. As part of this effort, the firm needed to hire international mentors from the US to bring their global vision and expertise and to advise Vietnamese startups in developing compelling data-driven solutions. 

SOLUTIONS​

 

Innovation Bazar founder " Maryam Daryabegi
worked closely with Songhan startups to learn about their challenges and opportunities and to advise them in developing compelling solutions for market entry. Maryam ran interactive desing thinking and leadership development workshops in Hanoi, Ho Chi Minh City and Da Nang. This resulted in identifying key growth solutions and advising startups in implementing new solutions.

Innovation Bazar solution conducted the following efforts:

Accelerated Visioning - Defined the future state solutions based on all startups business strategy and core user needs in new market.
Gap analysis between current and target state.
Business Case Analysis - Evaluation and development of a business case supporting the recommendations based on KPI's.

Leadership development workshops for all startups and their Vietnamese coaches

THE RESULT

Songhan continues to work with Innovation Bazar in support of their startups in 3 cities of Hanoi, Ho Chi Minh City and Da Nang in Vietnam.

 

Songhan continues its collaboration with Innovation Bazar in getting curated mentorship trainings for their internal team members. 

Songhan continues its collaboration with Innovation Bazar in developing new growth strategies to international markets.