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Design thinking is a human -centered problem solving method that focuses on achieving practical results and solutions that are desirable for the user, economically viable and technically feasible.

 

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This non-linear and iterative method consists of five stages,  starting with building empathy for the user, to defining challenges and opportunities and coming up with ideas and turning them into prototypes and testing.  

 

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Design Thinking could be used to tackle complex challenges; ranging from global issues such as gender equality and education, to business challenges such as change management, achieving sustainable growth, or maintaining competitive edge.

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Design thinking fosters creativity, innovation, and out-of-the-box thinking.

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What is Design Thinking?

What are the principles of Design Thinking? 

  • Empathy and human centricity

  • Co-creation 

  • Collaboration 

  • Ideation 

  • Experimentation and iteration 

  • Testing 

Methods 

Design Thinking 

System Thinking 

Agile 

Strategy 

Lean Startup 

Business Model Canvas 

Design Thinking framework

  • Empathize 

  • Define 

  • Ideate 

  • Prototype 

  • Test 

Examples of Design Thinking process 

Nike

Nike combined sports and design in the 1980s with the launch of Air Force One, the first sneaker with pressurized air technology designed to help athletes perform at their best. It quickly became a New York fashion sensation. Just one example of Nike’s use of design to improve the user experience by gaining an understanding of their needs. ‘

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AirBNB

Airbnb’s success story is also one of the best design thinking examples. The unicorn startup’s design thinking approach involved curating a unique experience that appeals to the expectations and demands of the global audience, while also ensuring an authentic and safe homestay for renters. 

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Bank of America 

It is a huge corporation that is applying the principles of design thinking to an industry that is not renowned for focusing on the design aspects. They made observations of the savings habits of its target audience. By closely observing various human behavior patterns, Bank of America came up with the innovative “Keep The Change” program that was a huge hit.

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Netflix 

Netflix is a prime design thinking example because it used the approach throughout its journey to determine what its customers wanted and needed and then changed its business model to meet those needs. They keep using design thinking to come up with new ideas. 

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Uber 

Uber is another famous design thinking example. With the help of design thinking and a user-focused approach, it eliminated simple problems that had been plaguing customers in the past. It introduced features such as cashless payments, another great design thinking process example, to make transactions straightforward and reduce the chances of fraudulent activities. By providing the power to give ratings for both drivers and users, it increased the incentive for good behavior. Simple design tweaks, aided by a substantial user understanding, helped Uber pivot itself to the behemoth it has become today. It is one of the best design thinking problem statement examples.

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Where can Design Thinking be applied?

Design Thinking could be used in various aspects of business and life. Some of the main areas that " Innovation Bazar" focuses on are:

 

  • Leadership development

  • ​Skill enhancement

  • Team management

  • Organisational change

  • Product design

  • Service design

  • Experience design

  • Communication strategy 

  • Goal setting 

  • Designing your life 

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System Thinking 

Systems thinking is an approach to problem-solving that views ‘problems’ as part of a wider, dynamic system. It is the process of understanding how things influence one another as part of a whole. 

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Systems thinking involves much more than a reaction to present outcomes or events. It demands a deeper understanding of the linkages, relationships, interactions, and behaviours among the elements that characterise the entire system.

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Lean Startup 

Lean Startup is a methodology designed to validate a business hypothesis through short and rapid release cycles of product features, business models, and strategies. The concept is designed to reduce market risk by validating learning through the release of a Minimum Viable Product (MVP)

Agile 

Agile is bringing people, processes, connectivity, technology, time and place together to find the most appropriate and effective way of working to carry out a particular task.

Strategy 

Strategy is where you will focus your efforts to achieve your goals, and how you will succeed. 

Business Model Canvas 

A business model canvas is a visual representation of a business model, highlighting all key strategic factors.

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