NIKE

Nike combined sports and design in the 1980s with the launch of Air Force One, the first sneaker with pressurized air technology designed to help athletes perform at their best. It quickly became a New York fashion sensation. Just one example of Nike’s use of design to improve the user experience by gaining an understanding of their needs. ‘

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AirBNB

Airbnb’s success story is also one of the best design thinking examples. The unicorn startup’s design thinking approach involved curating a unique experience that appeals to the expectations and demands of the global audience, while also ensuring an authentic and safe homestay for renters. 

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Bank of America 

It is a huge corporation that is applying the principles of design thinking to an industry that is not renowned for focusing on the design aspects. They made observations of the savings habits of its target audience. By closely observing various human behavior patterns, Bank of America came up with the innovative “Keep The Change” program that was a huge hit.

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Netflix 

Netflix is a prime design thinking example because it used the approach throughout its journey to determine what its customers wanted and needed and then changed its business model to meet those needs. They keep using design thinking to come up with new ideas. 

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Uber 

Uber is another famous design thinking example. With the help of design thinking and a user-focused approach, it eliminated simple problems that had been plaguing customers in the past. It introduced features such as cashless payments, another great design thinking process example, to make transactions straightforward and reduce the chances of fraudulent activities. By providing the power to give ratings for both drivers and users, it increased the incentive for good behavior. Simple design tweaks, aided by a substantial user understanding, helped Uber pivot itself to the behemoth it has become today. It is one of the best design thinking problem statement examples.

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