top of page

How Makeena Engaged Conscious Shoppers Through Innovation

Makeena

CHALLENGE

Makeena, a platform for discovering eco-friendly and healthy products, wanted to improve user engagement and build stronger loyalty among conscious consumers.

SOLUTION 

​

Makeena partnered with Innovation Bazar to explore user needs and design features that reward sustainable shopping. Through a Design Thinking workshop, we identified ways to:

  • Make the app more user-friendly

  • Enhance the reward experience

  • Strengthen the connection between shoppers and ethical brands

RESULTS 

​

  • Increased user engagement through cash-back and reward features

  • Improved customer journey and app experience

  • Supported Makeena’s mission to make sustainable shopping easier and more rewarding

bottom of page