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How Makeena Engaged Conscious Shoppers Through Innovation

Makeena

CHALLENGE

Makeena, a platform for discovering eco-friendly and healthy products, wanted to improve user engagement and build stronger loyalty among conscious consumers.

SOLUTION 

Makeena partnered with Innovation Bazar to explore user needs and design features that reward sustainable shopping. Through a Design Thinking workshop, we identified ways to:

  • Make the app more user-friendly

  • Enhance the reward experience

  • Strengthen the connection between shoppers and ethical brands

RESULTS 

  • Increased user engagement through cash-back and reward features

  • Improved customer journey and app experience

  • Supported Makeena’s mission to make sustainable shopping easier and more rewarding

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