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How Makeena Engaged Conscious Shoppers Through Innovation

CHALLENGE
Makeena, a platform for discovering eco-friendly and healthy products, wanted to improve user engagement and build stronger loyalty among conscious consumers.
SOLUTION
Makeena partnered with Innovation Bazar to explore user needs and design features that reward sustainable shopping. Through a Design Thinking workshop, we identified ways to:
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Make the app more user-friendly
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Enhance the reward experience
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Strengthen the connection between shoppers and ethical brands
RESULTS
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Increased user engagement through cash-back and reward features
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Improved customer journey and app experience
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Supported Makeena’s mission to make sustainable shopping easier and more rewarding
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