CHALLANGE

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Luxury men's accessories brand Mark Giusti was preparing for global expansion. To succeed, they needed a deeper understanding of international customers and a tailored market entry and growth strategy.

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SOLUTION

 

Using Design Thinking, Innovation Bazar collaborated with the Mark Giusti team to craft a multichannel, customer-centric strategy for new markets.

 

Key efforts included:

• Future Visioning aligned with business goals and user needs

• Gap Analysis between current state and market expectations

• Business Case Development with clear KPIs and ROI projections