How this luxury fashion brand succeeded at their Global Market Entry and Customer growth strategy
CHALLANGE
Mark Giusti was in the process of growing their brand globally. As part of this effort, the firm needed to understand about customers and brand growth strategies for international market. We helped them to design personalized customer strategies for various markets.
SOLUTION
Using Design Thinking methodology,
Innovation Bazar worked closely with Mark Giusti team to develop compelling solutions for new market entry.
Developed multichannel customer-centric growth strategy for luxury men's accessory products
Innovation Bazar solution included the following efforts:
Accelerated Visioning - Defined the future state solutions based on Mark Giusti business strategy and core user needs in new market.
Gap analysis between current and target state.
Business Case Analysis - Evaluation and development of a business case supporting the recommendations based on KPI's.
RESULTS
Mark Giusti continues to work with Innovation Bazar in support of their vision. Innovation Bazar Is helping MG build their digital experience and transform their digital channels including both web and mobile considering the new market entry.