How UN WOMEN USA NY enhanced their donors and members engagement
CHALLANGE
UN Women USA NY Chapter wanted to develop solutions for challenges in fundraising and in recruiting and retaining members. This organization supports gender equality and the empowerment of women. UN Women USA NY builds understanding of global women’s issues and UN Women campaigns through chapter events, expert discussions, curated screenings and online media.
SOLUTION
Identified members challenges and opportunities
Developed an innovative marketing campaign that integrated different channels: events and social media platforms
Aligned strategies to support the organization's mission: to raise awareness about education and gender equality
Achieved higher retention, increased number of members and donors
RESULTS
With the continued support of Innovation Bazar, UN Women USA NY Chapter team continues to achieve positive results in having more members and raising more money. The workshop has been conducted two times in one year to gain the desired outcome.