Empathize
Define
Ideate
Prototype
Test
Clearly articulate
the problem you
want to solve
Design a
prototype to test
all or part of your solution
Develop a deep understanding of
the challange
Brainstorm potential
solutions; select
and develop your
solution
Engage in a
continuous short-
cycle innovation
process
to improve
results
What are the principles of Design Thinking?
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Empathy and human centricity
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Co-creation
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Collaboration
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Ideation
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Experimentation and iteration
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Testing
Where can Design Thinking be applied?
Design Thinking could be used in various aspects of business and life. Some of the main areas that " Innovation Bazar" focuses on are:
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Leadership development
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​Skill enhancement
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Team management
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Organisational change
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Product design
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Service design
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Experience design
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Communication strategy
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Goal setting
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Designing your life
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Examples of Design Thinking process
Nike
Nike combined sports and design in the 1980s with the launch of Air Force One, the first sneaker with pressurized air technology designed to help athletes perform at their best. It quickly became a New York fashion sensation. Just one example of Nike’s use of design to improve the user experience by gaining an understanding of their needs. ‘
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AirBNB
Airbnb’s success story is also one of the best design thinking examples. The unicorn startup’s design thinking approach involved curating a unique experience that appeals to the expectations and demands of the global audience, while also ensuring an authentic and safe homestay for renters.
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Bank of America
It is a huge corporation that is applying the principles of design thinking to an industry that is not renowned for focusing on the design aspects. They made observations of the savings habits of its target audience. By closely observing various human behavior patterns, Bank of America came up with the innovative “Keep The Change” program that was a huge hit.
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Netflix
Netflix is a prime design thinking example because it used the approach throughout its journey to determine what its customers wanted and needed and then changed its business model to meet those needs. They keep using design thinking to come up with new ideas.
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Uber
Uber is another famous design thinking example. With the help of design thinking and a user-focused approach, it eliminated simple problems that had been plaguing customers in the past. It introduced features such as cashless payments, another great design thinking process example, to make transactions straightforward and reduce the chances of fraudulent activities. By providing the power to give ratings for both drivers and users, it increased the incentive for good behavior. Simple design tweaks, aided by a substantial user understanding, helped Uber pivot itself to the behemoth it has become today. It is one of the best design thinking problem statement examples.
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Agile is bringing people, processes, connectivity, technology, time and place together to find the most appropriate and effective way of working to carry out a particular task.
Agile
Systems thinking is an approach to problem-solving that views ‘problems’ as part of a wider, dynamic system. It is the process of understanding how things influence one another as part of a whole.
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Systems thinking involves much more than a reaction to present outcomes or events. It demands a deeper understanding of the linkages, relationships, interactions, and behaviours among the elements that characterise the entire system.
Systems Thinking
Lean Startup is a methodology designed to validate a business hypothesis through short and rapid release cycles of product features, business models, and strategies. The concept is designed to reduce market risk by validating learning through the release of a Minimum Viable Product (MVP)
Lean Startup
Strategy
Strategy is where you will focus your efforts to achieve your goals, and how you will succeed.
Business Model Canvas
A business model canvas is a visual representation of a business model, highlighting all key strategic factors.
Duration 2-day
Language English
Modality Virtual or in-person
Co-create change collaboratively
True collaboration is not merely about creating alignment and efficiency at work; it is about embracing new ways of working and leveraging the power of diverse perspectives and creative thinking to address complex challenges.
In our workshop, you will learn how to navigate ambiguity, unearth bold ideas, and foster new approaches. This workshop equips you with the skills and techniques necessary to learn creative collaboration, inspiring your team to move beyond the unknown and achieve innovative outcomes. Unleash your team’s potential and drive meaningful change through the power of co-creation.​​​
Skills You’ll Gain:
Creative Collaboration
Navigating Ambiguity
Innovative Thinking
Duration 1-day and 2-day
Language English
Modality Virtual or in-person
Creative Leadership
The Creative Leadership Workshop is an immersive, hands-on experience designed to unlock your creative potential as a leader. Through interactive exercises, thought-provoking discussions, and practical scenarios, you'll discover how to harness creativity to hone one your leadership skills, inspire your team, solve complex problems, and drive meaningful change in your organization.
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This workshop equips you with the tools and mindset to thrive in today's rapidly evolving business landscape, turning challenges into opportunities for growth and innovation.
Skills You’ll Gain:
Collaboration
Storytelling
Leadership
Duration 1-day and 2-day
Language English
Modality Virtual or in-person
Innovation by Design Thinking
Learn the principles of design thinking to tackle complex challenges and create innovative solutions. From building products and services, to experiences, teams, strategies, and global issues. ​​
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Our workshop is ideal for raising your people and organization’s awareness of human-centered design as an approach to problem-solving and innovation.
Skills You’ll Gain:
Empathy
Creative problem solving
Prototyping and testing
Duration 1-day
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Language English
Modality Virtual or in-person
Building Team Alignment for innovation success
Develop new skills to enhance teamwork, align goals, and build workplaces that support the wellbeing, safety, and inclusion of its people. ​You'll learn to create a environment at work where feedback, fostering a culture of continuous innovation, improvement, agility, collaboration, co-creation, learning and experimentation is encouraged
You'll design a strategy roadmap, outlining the direction and actions required to accomplish team's objectives. In addition, you will learn how to design a communication channel to facilitate collaboration across different teams and departments.
Skills You’ll Gain:
Effective Communication
Collaboration
Strategic Thinking
Duration 1-day
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Language English
Modality Virtual or in-person
Corporate Innovation
Learn how to innovate your business, drive new initiatives, and develop a lasting competitive advantage by mastering best practices for leading innovation in your organization.
Our workshop will guide you in implementing new innovation opportunities into existing business models and help your organization build a forward-thinking strategy. Whether aiming to improve customer service, develop new product lines, or establish an internal innovation hub, this workshop provides the tools and insights necessary for future success.
Skills You’ll Gain:
Business model innovation
Strategic planning
Leadership
Duration 1-day
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Language English
Modality Virtual or in-person
Unlock Creative Potential
Unlock Creative Potential is designed to help you and your team overcome common barriers to creativity. Through hands-on exercises developed by creative experts at IB, you'll gain practical skills to learn from failure, find inspiration, and get unstuck.
This workshop will boost your creative confidence and unlock the potential within your team, providing you with the tools and mindsets needed to break old patterns, generate innovative ideas, and make bold creative leaps.
Skills You’ll Gain:
Creative Problem-Solving
Resilience and Adaptability
Idea Generation
Duration 1-day
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Language English
Modality Virtual or in-person
Mastering Storytelling for Influence
Refining your storytelling skills can significantly enhance your ability to garner support, rally people around your ideas, and inspire action. In this online course, you’ll learn how to transform your ideas into compelling stories.
You'll develop a story brief, iterate and refine your narrative through prototyping and feedback, and perfect your tone and style. You’ll gain practical tools and techniques to bring your vision to life.
Skills You’ll Learn:
Narrative Refinement
Audience Engagement
Duration 1-day
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Language English
Modality Virtual or in-person
Sustainable Business Innovation through Design Thinking
To equip participants with tools and strategies to integrate sustainability principles into their business models using design thinking methodologies.
This workshop aims to bridge the gap between sustainability and business innovation by leveraging design thinking principles. Participants will gain practical insights and hands-on experience in reimagining their business models to incorporate sustainable practices.
Skills You’ll Learn:
Design Thinking for Sustainability
Sustainable Business Model Innovation
​Sustainability Integration and Implementation